Brooks Running
Brooks Running is an American sports equipment company that designs and markets high-performance men's and women's sneakers, clothing, and accessories. They approached us to launch their lightweight launch 8. We worked closely with the creative + campaign team to develop a 360 experience for US/UK markets.
Results
3.8mil
Impressions
28%+
Conversion Rate
8.2x
ROAS
Project: Photography, UI/UX, Paid & Social Ad Campaigns
We created a cohesive experience from the digital campaigns to the landing page. An interactive experience was developed to break down the single-density BioMoGo DNA midsole.
Paid + OOH Campaigns
We use bold illustration that related to the performance and design of the Brooks Running Launch 8 shoe through ads. Our strategy combines vibrant visuals with a clear message that reflects the brand's focus on innovation and performance. We create illustrations that connect with runners by showcasing dynamic movements. Using bright colors and striking patterns helps highlight key features of the shoe and reinforces brand recognition.
Each illustration is paired with concise text to communicate the shoe's benefits effectively. This blend of visuals and informative content ensures that the audience understands what makes the Launch 8 special. By utilizing social media platforms where our audience engages most, we enhance the reach of our campaigns. Our illustrations are flexible for various formats—like images, videos, or carousel ads—to maintain a consistent brand image. Overall, our aim is to boost sales while raising awareness of Brooks Running. We want to create memorable ads that inspire people to put on their shoes and start running.
Email Design
Our continued support for the Brooks Running email marketing team focuses on enhancing their email designs to effectively engage their audience. By leveraging insights from previous campaigns, we aim to create visually appealing templates that align with brand identity while ensuring seamless user experience.
Our approach includes collaborating closely with the Brooks team to understand their specific goals and target demographics. This collaboration allows us to tailor designs that not only capture attention but also drive conversions. We prioritize clarity, compelling calls-to-action, and responsive design to ensure that emails look great on all devices.
We remain committed to refining these elements through ongoing feedback and performance analysis. This iterative process ensures that we adapt to changing trends and user preferences, solidifying the effectiveness of Brooks Running's email marketing campaigns. Our partnership continues to emphasize creativity and strategy, ensuring that each email is not just a message but a compelling narrative that resonates with their audience.
Paid ad Campaigns
In today's competitive market, businesses seek strategies to boost Average Order Value (AOV) while optimizing ad spend. MIA/HUNTER recently launched a creative campaign that captured attention and led to significant sales growth, enhancing brand presence with a cost-effective
marketing approach.
Our latest collection focuses on high-quality, versatile products designed to enhance everyday experiences. Each item has been crafted with a perfect blend of functionality and style, ensuring that customers not only enjoy their purchase but also find multiple uses for it. By emphasizing the unique selling propositions of our offerings – durability, elegance, and practicality – we effectively appealed to our target audience, driving them to increase their order sizes.
To achieve this, we developed engaging advertisements that showcased the products in real-life scenarios, allowing potential buyers to envision their utility. This approach not only captured attention but also instilled a sense of urgency in consumers, encouraging them to make larger purchases before the opportunity vanished. As a result, we observed a noticeable increase in both AOV and sales, all while maintaining a lower ad spend.
Investing in our thoughtfully designed products not only adds value to your collection but also contributes to a sustainable lifestyle. Join us in experiencing these exceptional offerings that truly stand out, ensuring both satisfaction and a worthier investment.
