DTC SNEAKER BRAND - SAYE
UI/UX, Landing page, Paid Ads, Social Ad Campaigns
Spanish company SAYE is part social enterprise part sneaker brand co-founded in 2018 by Marta, Lizzie and Damian. The trio had a vision of creating a brand of eco-friendly, ethically made trainers whose sales would contribute to tree planting projects. We helped the team launch digital campaigns to increase sales.
Results
7.6mil 28% 3.8x
Impressions ROAS ROI
From Barefoot Beginnings to Global Footprints: The Story of SAYE
In a world overrun by fast fashion, three friends from Barcelona dared to take a slower, more meaningful step forward. Marta, Lizzie, and Damian co-founded SAYE with a simple yet powerful belief: that sneakers could be timeless, stylish—and sustainable.
But building a mission-driven brand from the ground up was never going to be easy. SAYE wasn’t just selling sneakers. They were selling a new way of thinking: one where every step taken in their shoes contributed to reforestation and ethical manufacturing. To bring that message to more people, they needed a creative and performance partner who understood both the heart and the hustle of modern eCommerce.
That’s where we came in.
Rebuilding the Experience—From First Click to Last Scroll
Our journey with SAYE began by reimagining their entire digital experience. The existing site wasn’t telling their story—or holding attention. Working closely with artist Daisy Tortuga, we infused the site with warmth, earth tones, and hand-drawn elements to reflect SAYE’s values and aesthetics.
We added interactive storytelling elements:
"Tree counter" animations to show how many trees each customer helped plant.
Founder stories woven into product pages to connect purchases with purpose.
Scroll-triggered illustrations that educated visitors on sustainable materials and production.
The result?
32% lower bounce rate
18% increase in time-on-site
22% higher repeat visits over a 3-month span
Paid Media with a Conscience
To match the elevated on-site experience, we launched multi-platform campaigns across Google, Bing, YouTube, Spotify, and Instagram. But these weren’t just product ads—they were mini documentaries, behind-the-scenes reels, and testimonials from customers who felt aligned with the mission.
Key Engagement Metrics:
7.6M impressions across channels
3.1% click-through rate (CTR) on Spotify (well above the 1.2% benchmark)
Top-of-funnel engagement converted into a 28% ROAS, proving that purpose-led storytelling drives performance
Walking the Talk
This wasn't just a growth campaign. It was a community-building movement.
By aligning brand values with authentic storytelling, SAYE turned casual browsers into loyal advocates. Customers didn’t just buy a pair of sneakers—they joined a mission to restore forests, support fair labor, and wear their values with pride.
And as SAYE’s forest of customers grows, so too does their impact—with over 165,000 trees planted and counting.
Paid Campaigns
