Waldo’s Burgers

Waldo's is a hamburger business located in the heart of Polanco also known as Polanquito in Mexico City. The graphics began inspired by the traditional American design where the hamburger became a culinary icon and in which there is a strong trend in the creation of characters in the logo and in the identity in general. To this was combined a fresh, fun and friendly touch for the general public. The goal was to return to an original hamburger flavor sensation. The color palette is inspired by each ingredient, turned into vibrant tones that reflect the powerful flavor of each one of them when combined.