Brooks Running Launch 8: Full-Funnel Product Launch
Brooks Running is an American sports equipment company that designs and markets high-performance running shoes, clothing and accessories. They approached us to launch their lightweight Launch 8 shoe, and we worked closely with their creative and campaign team to build a 360° launch experience for the US and UK markets.
Year
2023
Client
Brooks Running
Problem
Brooks needed a launch campaign for the Launch 8 that felt consistent from the first ad to the final purchase. The shoe’s key innovation, the single-density BioMoGo DNA midsole, had to be explained clearly and in a way that felt exciting to runners in both the US and UK markets.
We created a cohesive experience from the digital campaigns to the landing page, including an interactive experience that breaks down the BioMoGo DNA midsole.
Outcome
Project scope: photography, UI/UX, and paid and social ad campaigns across the US and UK.
The result?
3.8 million impressions
28%+ conversion rate
3.2x ROAS
Website
Beyond the Launch 8, we created paid and social campaigns across the Brooks lineup, including the Ghost 17, Hyperion Max 2 and Cascadia 18. Bold, illustrated and motion-led creative put each shoe’s performance story front and center, using vibrant colors, striking patterns and dynamic movement that connect with runners.
Every asset was designed to work across formats, from static ads to short videos and carousels, so the brand stayed consistent on every platform. We focused on the social channels where runners are most active, pairing each visual with concise copy that explains what makes the shoe special.
By showing the products in real running moments and giving every campaign a clear reason to act, the creative captured attention and encouraged larger orders. The result was a noticeable increase in both Average Order Value (AOV) and sales, while keeping ad spend lower.
To bring the campaigns to life, we produced short-form video ads in vertical and square formats for social feeds and stories. Quick, energetic edits show each shoe in motion and are built to stop the scroll.
Our continued support for the Brooks Running email marketing team focuses on improving their email designs to engage their audience more effectively. Using insights from previous campaigns, we create visually appealing templates that align with the brand identity while ensuring a seamless user experience.
We work closely with the Brooks team to understand their goals and target audience, so we can tailor designs that not only capture attention but also drive conversions. We prioritize clarity, compelling calls to action and responsive design, so every email looks great on any device.
We keep refining these emails through ongoing feedback and performance analysis, adapting to changing trends and user preferences. The partnership continues to combine creativity and strategy, so each email is not just a message but a story that resonates with Brooks runners.
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