Claire's: E-commerce Growth and Marketing
Claire's, a leading name in fashion accessories and ear piercing, asked us to elevate their marketing and e-commerce. Our collaboration focused on two goals: launching their latest seasonal collections and product lines with real impact, and building a deeper connection with their customers.
Year
2023
Client
Claire's
Problem
Claire's needed every seasonal launch to stand out in a crowded accessories market, both online and on social. They also wanted their e-commerce experience and marketing to feel more connected to their customers, turning one-time shoppers into a loyal community.
Outcome
We created bold, fashion-forward photography campaigns designed to grab attention and spark conversation. They went beyond showcasing products: they built a distinct brand identity, generated buzz online and attracted a wider audience.
As a core part of their creative team, we supported the whole process from concept to launch, across e-commerce UI/UX, landing pages and paid social.
We designed landing pages for Claire's key categories, like Hair Trends, to turn seasonal campaigns into easy shopping journeys.
Virtual worlds are the next step in connecting with Gen Z in new and innovative ways. Claire's launched a gaming experience with meta-only commerce: introducing Shimmerville on Roblox. We designed the landing page to launch the new experience.
The result?
+$32.2 million increase in online sales
Online revenue grew from $48 million to $80.2 million
Website
We created paid and social ads for Claire's seasonal launches, designed for Instagram feeds, stories and carousels. Bright, playful visuals and clear offers kept the brand consistent across every format and helped drive traffic to each new collection.
Paid Ads