PacSun: Lifecycle Marketing and Creative Direction
We partnered with the PacSun creative team to amplify their lifecycle marketing and creative strategy, blending innovative digital design with a data-driven, multi-channel approach. The result was strong performance across Average Order Value (AOV), conversion rates and total sales, with dynamic email campaigns, compelling social and paid ads, and captivating sales promotions.
Year
2023
Client
PacSun
Problem
PacSun needed every touchpoint, from email to social and paid ads, to feel as youthful and trend-led as the brand itself. With a Gen Z audience that moves fast, they wanted a cohesive creative system that grabs attention, keeps the brand consistent across channels and turns that attention into higher order values and sales.
Outcome
Creative direction. We led the visual storytelling for every campaign, so each touchpoint reflected PacSun’s youthful, trendsetting look:
A cohesive design language that bridged email, social media and paid ads
Art direction for seasonal photoshoots and product highlights
Bold, on-trend visuals that resonated with PacSun’s Gen Z audience, building brand recognition and loyalty
Digital design. We put cutting-edge digital design at the center of the customer experience:
Redesigned email templates with bold typography, dynamic animations and mobile-first layouts
Immersive ad creatives using illustration, typography and influencer collaborations
Landing pages optimized for conversion, with clear navigation, strong calls to action and compelling visuals
The result? By the end of 2023:
28% increase in AOV
35% rise in conversion rates
46% year-over-year growth in total sales
$1.9 million year-over-year sales increase from record-breaking sales weekends
Email campaigns. Our visually elevated email strategy engaged customers and inspired action at every stage of the journey:
32% increase in email open rates, through striking subject lines and bold header visuals
22% rise in AOV, driven by well-designed upsell bundles and exclusive offers
18% boost in conversion rates, helped by clear, eye-catching calls to action
Social and paid ads. Our creative extended to social and paid campaigns, pairing dynamic visuals with precise targeting:
45% higher click-through rates, with high-impact visuals, seamless transitions and trend-focused stories
50% growth in PacSun’s social followers, driven by engaging UGC and influencer content
40% increase in paid ad ROI, thanks to creatives tailored for each platform
Sales promotions. Seasonal campaigns, exclusive drops and limited-time offers were amplified with cohesive creative across every channel, leading to a 25% uplift in conversion rates during promotional events.
Paid Ads