SAYE: Purpose-Led Growth for a DTC Sneaker Brand
SAYE is a Spanish company that is part social enterprise, part sneaker brand, co-founded in 2018 by Marta, Lizzie and Damian. The trio set out to create eco-friendly, ethically made trainers whose sales contribute to tree planting projects. We helped the team launch digital campaigns to grow their sales.
Year
2023
Client
SAYE
Problem
In a world overrun by fast fashion, three friends from Barcelona chose a slower, more meaningful path. Marta, Lizzie and Damian co-founded SAYE with a simple but powerful belief: that sneakers could be timeless, stylish and sustainable.
Building a mission-driven brand from the ground up was never going to be easy. SAYE wasn't just selling sneakers; they were selling a new way of thinking, where every step in their shoes contributes to reforestation and ethical manufacturing. To bring that message to more people, they needed a creative and performance partner who understood both the heart and the hustle of modern e-commerce.
That's where we came in.
Outcome
Rebuilding the experience, from first click to last scroll.
Our work with SAYE began by reimagining their entire digital experience. The existing site wasn't telling their story or holding attention. Working closely with artist Daisy Tortuga, we brought warmth, earth tones and hand-drawn elements into the site to reflect SAYE's values and aesthetic.
We added interactive storytelling elements:
"Tree counter" animations showing how many trees each customer helped plant
Founder stories woven into product pages to connect purchases with purpose
Scroll-triggered illustrations that teach visitors about sustainable materials and production
The result?
32% lower bounce rate
18% increase in time on site
22% more repeat visits over 3 months
Walking the talk.
This wasn't just a growth campaign. It was a community-building movement.
By aligning brand values with authentic storytelling, SAYE turned casual browsers into loyal advocates. Customers didn't just buy a pair of sneakers: they joined a mission to restore forests, support fair labor and wear their values with pride.
And as SAYE's community grows, so does its impact, with over 165,000 trees planted and counting.
Website
Paid media with a conscience.
To match the elevated on-site experience, we launched multi-platform campaigns across Google, Bing, YouTube, Spotify and Instagram. These weren't just product ads: they were mini documentaries, behind-the-scenes reels and testimonials from customers who shared the brand's mission.
Key engagement metrics:
7.6M impressions across channels
3.1% click-through rate on Spotify (well above the 1.2% benchmark)
Top-of-funnel engagement converted into a 28% ROAS, proving that purpose-led storytelling drives performance
Alongside the new website, we created social and paid content for SAYE's launches and promotions, from seasonal sales and restocks to new drops like the M89 Mule. Every ad carried the same warm, story-led style, so the brand felt consistent from the first scroll to checkout.
Paid Ads
Facebook + TikTok Campaigns