Driving Ecommerce Growth Through Data-Driven Creative
Stearns & Foster has crafted luxury mattresses since 1846. Every mattress is hand-built by trained Master Craftsmen in the US and finished with a hand-signed label. We created social and digital ads for the brand’s seasonal sales and its award-winning Reserve Collection.
Year
2026
Client
Stearns & Foster
Problem
As a premium brand, Stearns & Foster needed sale campaigns that drive action without losing their luxury feel. Every promotion, from the Reserve Collection offer to the Memorial Day sale, had to work across social feeds and every display ad size while staying consistent, elegant and easy to read.
Outcome
Memorial Day Sale
Creative direction. We paired Stearns & Foster’s premium product storytelling with clear Memorial Day promotional messaging:
Craftsmanship-focused visuals highlighting comfort and product details
Carousel storytelling connecting product benefits with the seasonal offer
Cohesive campaign creative across Facebook, Instagram, Reddit, and X
111.5 million impressions across the modeled channel allocation
Approximately 318,000 clicks at a 0.29% blended CTR
$825,100 in media spend, with a $7.40 CPM
$2.59 blended CPC
Facebook generated 37% of estimated clicks, receiving 41% of the budget
X delivered the lowest modeled CPC and highest CTR
July 4th Sale
Creative direction. We extended the brand’s premium visual identity into the July 4th promotion, combining seasonal storytelling with product benefits and prominent sale messaging:
Summer-focused creative emphasizing comfort and craftsmanship
Product-led carousels presenting features and purchase considerations
Platform-specific layouts keeping promotional messaging consistent across placements
Paid Ads