Tempo 2.0: Smart Home Gym Launch
Tempo is a smart home gym with live and on-demand classes. We helped their marketing team launch version 2.0 of the platform, supporting the launch across email, SMS, in-app messaging and social media.
Year
2023
Client
Tempo
Problem
Tempo needed to launch the 2.0 version of its platform to both new and existing members. The challenge was to make the new features feel exciting, keep members engaged after the launch, and reach people wherever they were: in their inbox, on their phone, inside the app and on social.
Outcome
By combining email, SMS, in-app messaging and social content, we kept Tempo members connected to the platform before, during and after the 2.0 launch. Timely, personalized communication raised member satisfaction and encouraged people to explore more of the app's features and train more often.
Website
Using in-app messaging, we delivered timely and relevant information directly inside the Tempo.fit app. This let us tell members about new features, exclusive promotions and personalized content. For example, when members reached important milestones, we sent congratulatory messages that also suggested next steps to get even more out of their training.
Seasonal promotions, like the Labor Day offer, gave new members a clear reason to start. Together, this targeted communication improved member satisfaction and encouraged people to explore more of the app.
To extend our reach beyond the app, we added SMS messaging. With its high open rates, SMS gave us a direct line to members' phones for important updates and reminders. For example, we ran SMS campaigns reminding members about upcoming events and key dates in their training. This kept members connected and motivated to come back to the platform more often.
Paid Ads
Facebook + TikTok Campaigns