Driving Ecommerce Growth Through Data-Driven Creative
Tempur-Pedic is known for its pressure-relieving TEMPUR-Material and its promise of deep, undisturbed sleep. We created social and digital ads for the brand’s seasonal sales and product launches, from the TEMPUR-Ergo smart bases with Sleeptracker-AI to the cooling TEMPUR-Breeze collection.
Year
2026
Client
Tempur-Pedic
Problem
Tempur-Pedic’s newest products are packed with technology: smart bases that respond to snoring, sleep tracking and cooling materials. The challenge was to explain these benefits in a single glance on a social feed, while also running seasonal offers like Memorial Day across social and every display ad size.
Outcome
Memorial Day Sale
Creative direction. We built the campaign around Tempur-Pedic’s sleep technology, pairing product-led storytelling with clear Memorial Day promotional messaging:
Comfort-focused visuals connecting product features with the sleep experience
Product carousels presenting key benefits in an easy-to-follow sequence
A cohesive visual system across Facebook, Instagram, Reddit, and X
Digital design. We translated the campaign into social assets designed to make the product and promotion easy to understand:
Mobile-first layouts with clear headlines and prominent offers
Platform-specific creative adapted for different placements
Message and layout variations supporting creative testing
Campaign performance (modeled):
66.9 million impressions across four social channels
Approximately 191,000 clicks at a 0.29% blended CTR
$495,060 in media spend
$2.59 blended CPC and $7.40 CPM
Facebook contributed 37% of estimated clicks
X delivered the lowest modeled CPC
July 4th Sale
Creative direction. We extended the campaign into July 4th with seasonal promotional creative that kept Tempur-Pedic’s product benefits at the center:
Summer sale messaging paired with comfort-focused imagery
Feature-led storytelling helping customers explore the product range
Consistent promotional design connecting every social touchpoint
Digital design. We developed a flexible set of assets to communicate the holiday offer across formats:
Bold sale layouts with a clear hierarchy of product, offer, and action
Carousel sequences combining product education and promotional messaging
Placement-specific variations maintaining clarity across feeds and mobile screens
Campaign performance (modeled):
66.9 million impressions across Facebook, Instagram, Reddit, and X
Approximately 191,000 clicks at a 0.29% blended CTR
$495,060 in media spend
$2.59 blended CPC and $7.40 CPM
Reddit contributed 30% of estimated clicks with 26% of the budget
Instagram contributed 18% of estimated clicks
Combined holiday campaign (modeled):
133.8 million impressions
Approximately 382,000 clicks
$990,120 in media spend
Paid Ads