Vita Coco: The World's Most Achievable Resolution
A Vita Coco brand campaign that helps people crush their New Year's resolution. We built the campaign around one insight: it's easier to form a good habit by starting small. Vita Coco is healthy and delicious, making it the easy first step that leads to other healthy choices. Introducing the "World's Most Achievable Resolution".
Client
Vita Coco
Problem
Most New Year's resolutions are too big, so people give up within weeks. Vita Coco wanted to show up in that moment with a positive, realistic message, and position the brand as a simple, healthy habit people could actually keep.
Outcome
The result?
12,000+ new followers across social media platforms
Higher engagement rates and a notable boost in sales
The combination of a stronger social strategy, engaging content and active community building turned engagement into real growth for the brand.
To drive engagement, we created visually appealing, informative posts for health-conscious audiences: highlighting the benefits of coconut water, sharing recipes and featuring customer testimonials. Encouraging customers to share their own Vita Coco moments added user-generated content and built a stronger sense of community and loyalty.
We also ran interactive campaigns such as polls, contests and giveaways, which boosted engagement and attracted new followers. Partnering with influencers who share the brand's values expanded Vita Coco's reach to new audiences.
Clear calls to action in every post directed followers to the Vita Coco website, turning engagement into sales, while promotions and limited-time offers created urgency and kept interest high.
Paid Ads
Facebook + TikTok Campaigns